PR activities- Events
The purpose of the events is to add unique selling points to the night club.
Calendar of Events-
April Events consist of the launch of the permanent event 'Mental Mondays' including a Live performance from The 1975 on the 21st April. Mental Mondays is an alternative music night which should encourage a wider crowd to the night club. The live band should entice people to permanently attend the Monday events.
May Events contain Mental Mondays every week as well as the 'Sunday Fun-day Bank Holiday Party' this is held on the Sunday night. The main attraction to the Sunday Fun-day is the paint party theme.
The event will host cannons shooting neon paint into the crowd. This would be a unique selling point to the night club as there would be little or no competition on the Sunday night and the UV paint would be a USP.
June continues the Mental Mondays. The main event in June is the 'Summer Starter Party'. This is a summer themed night. The venue will be decorated with palm trees and guests will gain free entry if they come in fancy dress ( Hawaiian shirt etc )
Calendar of Events-
April Events consist of the launch of the permanent event 'Mental Mondays' including a Live performance from The 1975 on the 21st April. Mental Mondays is an alternative music night which should encourage a wider crowd to the night club. The live band should entice people to permanently attend the Monday events.
May Events contain Mental Mondays every week as well as the 'Sunday Fun-day Bank Holiday Party' this is held on the Sunday night. The main attraction to the Sunday Fun-day is the paint party theme.
The event will host cannons shooting neon paint into the crowd. This would be a unique selling point to the night club as there would be little or no competition on the Sunday night and the UV paint would be a USP.
June continues the Mental Mondays. The main event in June is the 'Summer Starter Party'. This is a summer themed night. The venue will be decorated with palm trees and guests will gain free entry if they come in fancy dress ( Hawaiian shirt etc )
The 1975 live will bring in a wider audience and help compete with the current competition.
Once there has been a live event at the 'mental mondays' it will encourage the audience to return and give the permanent monday event a good reputation. This event is to encourage a new crowd.
May
The bank holiday party should bring in a wider audience as the following day is a bank holiday and it creates an extra night out on the weekend. The UV paint party theme will encourage a lot of new customers into the club as there is no similar events in the area. This event is to celebrate bank holiday weekend.
June
The summer starter party is a themed night which will encourage people to attend as it is out of the ordinary for a Saturday night out. The main enticement is the fact that free entry is available to those in fancy dress. This is good for students and it will promote the event in photographs and give the night club a good reputation if the night out is a good one. This event is to celebrate the start of summer.
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