Print Marketing
Mental Mondays
One aspect of the action plan was to expand the target audience and improve popularity with themed evenings and events. 'Mental Mondays' is an alternative music night every monday at liquid.
Here is the logo for the event 'Mental Mondays'.
It is simple, yet effective. The logo will be displayed in the venue on the themed night. For example, hanging from the ceiling like other promotions such as 'super sonic saturdays'. This is also self promoted when seen in photos. 
This will be given out in the format of business cards with drink promotions on the back. This will entitle the holder of the card a free drink at the nightclub. It will be a convenient size and fit in the wallet / purse of the recipient. This will also advertise the themed night. The drink promotion will be available in order to entice people in.
The leaflets for the event will be handed out in local areas like Commercial Road, Albert Road and Gunwharf Quays.
This will be alongside a Social Media campaign which will have promoters and events on Facebook which will raise awareness.
The poster will be displayed as a hanging banner outside the nightclub. This will be effective as the location is perfect to get noticed as it will be visible right from the train station and around the corner from commercial road. Sunday Fun-day
Sunday Fun day is a unique selling point as there will be little or no competition on the evening of the event. The night out will feature paint cannons blasting the dance floor. This is a USP and will defeat any competition.Logo:
The logo for the event will be used for promotion techniques such as social networking promotion and
Here is the promotion poster for the event:
The poster will be displayed on social networking website as headers and online advertisement.
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