Assignment 2- Evaluation

Evaluation

A.  Present/Analyse consumer group responses in a short report/statement.  (Approx. 400 words). What did you find out from the focus group? What suggestions were made?

A. We conducted a focus group in order to get feedback from the group. The focus group contained positive feedback and suggestions for improvement. Our product is a virtual changing room tablet, priced at an estimate of £100-£150. The most popular suggestion from our focus group was a lower price. The group suggested that the product idea/proposal was very good but the price would lower chances of success. Almost everyone in the focus group agreed that an app for an existing tablet or phone would be more practical and affordable. From the focus group, we found room for improvement with our product for example the logo. Although the focus group made good suggestions, we feel our product would be better off as a tablet than an app. 

B.  Make appropriate changes to the PRODUCT PROPOSAL in the light of the above responses. Go back to original product proposal and make relevant amendments (use alternative colour to differentiate original proposal and amendments).

C.   Evaluate the effectiveness of the research methods and outcomes, as part of the Product Development process.  (Approx. 400 - 600 words. Use the following headings).

Ø  The Task - 

Our task was to design a product and come up with a proposal. Our initial idea was technology. We found a gap in the market when it came to fashion technology. When we researched we found that there were no similar existing products other than tablets themselves. H&M website currently have a virtual changing room however this is no different to seeing the product on the mannequin as the body shape and size is custom to the website. We saw this as a gap in the market which we could fill. The change me tablet is personal and custom to the user, and there are no other products like this. We used market research and focus groups to determine whether the product would be successful. 

Ø  The Methodology -

We made a powerpoint with information about the product and handed out visual aids of what the product would look like. We conducted a focus group of 5-6 people. We presented to the focus group allowing time for them to ask questions and find out all the information they needed in order to give feedback. We gave out questionnaires of key questions like 'what do you think of the product?' and 'would you buy it and why?'. 

Ø  The Feedback – Evaluate how effective the focus group method is. What did you learn? Would you use it again (explain your answer)? Explain how effective it was for this project.

Conducting a focus group was an effective way of obtaining feedback. 

Ø  The Performance – Evaluate the group’s performance in relation to the research. Positives? Negatives? What would you differently, if you were to do it again?