The big 6 questions
1. What is marketing?
Marketing consists of promoting a product and creating awareness and excitement in your audience. Marketing is all about identifying audience needs and perhaps creating needs for the audience. Marketers deal with creating an appropriate price for their products and dealing with the competitive environment. It is important to have a USP when trying to compete in the market. Market research takes place in order to investigate the customer needs and techniques to sell effectively. Product Development is one of the key stages in marketing. It is when the product is improved or developed.
2. What is involved in a marketing campaign?
There are certain tools and techniques involved in a marketing campaign. Promotional techniques include: Street promotion and posters, hosting events, TV/Radio ads, printed ads and more. There is also direct marketing, this is where promotion occurs via emails, post and telephone calls. The Internet is a key tool because it can connect to its audience using social networking and YouTube ads. Emails are also a part of Internet techniques. Word of mouth is a useful endorsement. Word of mouth is where talk of the product will spread and the product will be advertised through social interaction. For example twitter will have a trending topic when many people talk about the same thing. Sponsorships is a promotional technique in marketing. It will allow a larger audience to be reached than the budget can afford. The most common sponsorship in marketing is within events such as sports.
3.What is PR?
PR stands for public relations, which simply means managing the message. Exposure is a distinctive activity between PR and the news forms. This relationship helps to expose the product via the media. Public Relations allows a favourable public image of the company to be maintained for example a good reputation. PR has an aim of earning understanding and support and influencing opinion and behaviour.
4. How has marketing strategy/technique evolved over the past 10 years?
3.What is PR?
PR stands for public relations, which simply means managing the message. Exposure is a distinctive activity between PR and the news forms. This relationship helps to expose the product via the media. Public Relations allows a favourable public image of the company to be maintained for example a good reputation. PR has an aim of earning understanding and support and influencing opinion and behaviour.
4. How has marketing strategy/technique evolved over the past 10 years?
The mass growth of use of the Internet and social networking sites have evolved the strategies used in marketing. There is a lot more competition in the market so techniques have to be individual. When strategies stand out from the rest there will be a lot of discussion and word of mouth about the product. The Internet provides more tools and techniques especially when connecting with the audience. Facebook and twitter allow marketing to have more strategies to interact with its audience and find out more about demands and opinions. For example certain companies use ask hashtags where the audience can interact with the company on a worldwide trend, therefore causing more publicity and advertising while connecting with the audience.
5. How has our understanding of marketing audiences changes in the 21st century?
The audience itself has higher expectations as they're expecting things to develop and improve all the time. Products have to meet individual needs as there's now more choice and competition. The audience tends to follow their favourite brand and status so as a new product it is hard to break into the industry. Marketing is now more cynical. The audience have developed more of a care and need for ethical standards for example fair trade. In the 21st century, technology has allowed the audience to have a voice through social media.
6.What is more important, the product or the marketing?
Both are just as important as each other. Having one without the other would mean that the whole organisation would be very likely to fail. If all the finance was spent on the product itself then the product would be of high standard but the world and general audience would be unaware of this and would have no knowledge of the product features and contents. However, if all the finance was spent on the marketing and promotion of the product then the product itself would not be on high enough standard to sell to an audience with such high expectations and demands.
5. How has our understanding of marketing audiences changes in the 21st century?
The audience itself has higher expectations as they're expecting things to develop and improve all the time. Products have to meet individual needs as there's now more choice and competition. The audience tends to follow their favourite brand and status so as a new product it is hard to break into the industry. Marketing is now more cynical. The audience have developed more of a care and need for ethical standards for example fair trade. In the 21st century, technology has allowed the audience to have a voice through social media.
6.What is more important, the product or the marketing?
Both are just as important as each other. Having one without the other would mean that the whole organisation would be very likely to fail. If all the finance was spent on the product itself then the product would be of high standard but the world and general audience would be unaware of this and would have no knowledge of the product features and contents. However, if all the finance was spent on the marketing and promotion of the product then the product itself would not be on high enough standard to sell to an audience with such high expectations and demands.
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